Andrés Musalem

Andrés Musalem is an Associate Professor at the Industrial Engineering Department of the University of Chile. Prior to joining the University of Chile, he was an assistant professor of marketing at the Fuqua School of Business of Duke University. He received a Ph.D. in Marketing and an A.M. in Statistics from The Wharton School of the University of Pennsylvania and holds a B.Sc. in Industrial Engineering and an M.B.A. from the University of Chile. His research interests are focused on the development of empirical methods for the study of consumer and firm behavior, with special emphasis on Bayesian methods, structural models and problems at the interface between marketing, operations management and economics. Some areas of application of his research include analytics in retailing, sales promotion, service quality, customer relationship management, consumer response to stockouts, word of mouth, brand loyalty and social media advertising. His research has been published in top journals in marketing and operations management such as the Journal of Marketing Research, Marketing Science, Management Science, Manufacturing & Services Operations Management and Production and Operations Management. Recently, he was also interested in the study of lockdowns during the COVID19 pandemic. His work has been awarded the MSOM Service Management SIG Best Paper Award and the INFORMS MSOM Student Paper Competition and has also been among the finalists for the MSOM Society Best OM paper published in Management Science. He is currently an editorial board member for the Journal of Marketing Research and the International Journal of Research in Marketing and he is also Associate Editor for Manufacturing & Service Operations Management. Finally, he has received best teaching awards both at the undergraduate and MBA level.