Education
- Ph.D. in Marketing,
Columbia Business School.
- M. Phil. in Marketing,
Columbia Business School.
- M.S. in Operations
Management, University
of Chile.
- Industrial
Engineering, University
of Chile.
Research Interests
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Bayesian Econometrics, Models of Consumer and Firm Behavior,
Dynamic Marketing Mix Models, Stochastic Dynamic Programming,
Product Design, Non-compensatory Decision Models.
Journal Articles
- Components of effort for repeated tasks (2020). Co-authors:Andres Musalem, Martin Meißner and Joel Huber. Journal of Behavioral Decision Making, accepted.
- A hidden Markov model to
detect on-shelf out-of-stocks (2019). Co-author: Carlos Gonzalez. Manufacturing and Service Operations
Management, 21(4):932-948.
- Buying free rewards: the impact of a points-plus-cash promotion on purchase and reward redemption (2019). Co-author: Constanza Flores. Marketing Letters, 30, 107-118.
- The effect of house ads on
multichannel sales (2018). Co-authors: Marcel Goic and Rodolfo
Alvarez. Journal of Interactive Marketing, 42, 32-45.
- Simultaneous preference estimation and heterogeneity control for choice-based conjoint
via support vector machines (2017). Co-authors: Sebastian Maldonado and Julio Lopez.
Journal of the Operational Research Society, 68(1), 1323-1334.
- Embedded heterogeneous feature selection for conjoint analysis: a SVM
approach using L1 penalty (2017). Co-authors: Sebastian Maldonado and Julio Lopez.
Applied Intelligence, 46, 775-787.
- Contingent preannounced pricing policies with strategic consumers (2016). Co-authors: Jose Correa and Charles Thraves.
Operations Research, 64(1), 251-272.
- Advanced conjoint analysis using feature selection via
support vector machines (2015). Co-authors: Sebastian Maldonado and Richard Weber. European Journal of Operational
Research, 241, 564-574.
- Dynamic
learning in behavioral games: A hidden Markov mixture of experts approach (2012). Co-authors: Asim Ansari and Oded Netzer.
Quantitative Marketing and Economics, 10, 475-503.
- The
design of durable goods (2011). Co-authors: Oded Koenigsberg and Rajeev Kohli. Marketing Science, 30(1), 111-122.
- Dynamic allocation of pharmaceutical detailing and sampling
for long-term profitability (2010). Co-authors: Oded Netzer and Kamel Jedidi. Marketing Science, 29(5), 909-924.
- Package size decisions
(2010). Co-authors: Oded Koenigsberg and Rajeev Kohli. Management
Science, 56(3), 485-494.
- Linear penalization support vector machines
for feature selection (2005). Co-authors: Jaime Miranda and Richard Weber. Lecture Notes in Computer Science, 3776, 188-192.
Book Chapters
Working Papers
- Heterogeneity in HMMs: Allowing for heterogeneity in the number of states. Co-authors: Nicolas Padilla and Oded Netzer.
[Download Paper]
- Probabilistic lexicographic choice. Co-authors: Kamel Jedidi and Rajeev Kohli.
- Probabilistic choice
in optimal product design. Co-author: Rajeev Kohli.
[Summary]
Work in Progress
- The effects of reward programs, with Ran Kivetz and Oded Netzer.
Awards
- Best Full-time Professor. Department of Industrial Engineering, University of Chile, 2010.
- Alden G. Clayton Doctoral
Dissertation Proposal Competition, 2006.
- INFORMS Marketing Science Doctoral
Consortium Fellow, 2006-2007.
- AMA-Sheth Foundation Doctoral Consortium Fellow, 2006.
- Rudolph Fellow, Columbia Business School, 2005.
- Dean's List, University of Chile, Engineering
School, 1997-1999.
Conference Presentations
-
Marketing Science Conference, University of Roma Tre, Rome, Italy, 2019.
-
Marketing Science Conference, Temple University, Philadelphia, USA, 2018.
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Marketing Science Conference, University of Southern California, Los Angeles, USA, 2017.
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Marketing Science Conference, Fudan University, Shanghai, China, 2016.
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Marketing Science Conference, Johns Hopkins University, Baltimore, USA, 2015.
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Marketing Science Conference, Emory University, Atlanta, USA, 2014.
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Marketing Science Conference, Ozyegin University, Istanbul, Turkey, 2013.
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Marketing Science Conference, Boston University, Boston, USA, 2012.
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Marketing Science Conference, Rice University, Houston, USA, 2011.
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Marketing Science Conference, University of Cologne, Germany, 2010.
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Marketing Science Conference, University of Michigan, Ann Arbor, Michigan, USA, 2009.
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Marketing Dynamics Conference, University of Waikato, Hamilton, New Zealand, 2009.
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Marketing Science Conference, University of British Columbia, Vancouver, Canada, 2008.
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Marketing Dynamics Conference, University of Groningen, The Netherlands, 2007.
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Marketing Science Conference, Singapore Management University, Singapore, 2007.
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Marketing Science Conference, University of Pittsburgh, USA, 2006.
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