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The roles of multiple channels in predicting website visits and purchases: Engagers versus closers

PUBLICADO EN: INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
FECHA: 10 de Septiembre de 2022
AUTORES: Goic Marcel
TIPO: Artículo Internacional
AREAS: Marketing
LINK: https://www.sciencedirect.com/science/article/pii/S0167811621001166?via%3Dihub