Marketing

How Much Should You Invest In Each Customer Relationship

Bayesian Estimation of Random-Coefficients Choice Models using Aggregate Data

Who’s Got The Coupon: Estimating Consumer Preferences and Coupon Usage from Aggregate Information

Wine pricing: The influence of country of origin, variety and wine magazine ratings

Análisis de Interrelaciones en las canastas de compras de un supermercado

Experiencias de Administración por Categorías en Chile