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Ciclo conferencias Instituto Sistemas Complejos de Ingeniería (ISCI) / Narayanan Janakiraman, U. Texas Arlington

16:15, Sala Consejo, 4to piso Beauchef 851, Santiago

Invitado: Narayanan Janakiraman, University of Texas at Arlington Abstract

Título de la conferencia: “The Effects of Local-Global Identity on Preference between Purchase versus Rent Decision: The Role of Settler-Traveler Mindset”

Abstract
Four laboratory experiments and one field study consistently demonstrate that consumers high in local identity have a greater preference toward purchase decisions, whereas consumers high in global identity have a greater preference toward rent decisions. A key mechanism underlying these effects is the activation of settler-traveler mindset.

Consultas a seminarios@isci.cl

Almuerzos disponibles previa inscripción AQUÍ

Organiza: Instituto Sistemas Complejos de Ingeniería (ISCI)