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How Much Should You Invest In Each Customer Relationship

PUBLICADO EN: Marketing Science, Andres Musalem and Yogesh Joshi
FECHA: 1 de Mayo de 2009
AUTORES: Andrés Musalem
TIPO: Artículo Internacional
AREAS: Marketing
LINK: https://faculty.fuqua.duke.edu/~amusalem/bio/Musalem%20Joshi%20MktgSci%20final.pdf